The Google AdWords Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
“Google has recognized me as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I’m qualified to help you grow your business on the web using Google AdWords.”
Certification
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Description
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AdWords Fundamentals
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The AdWords Fundamentals assessment covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
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AdWords Search
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The Search Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
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AdWords Display
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The Display Advertising assessment covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
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AdWords Mobile
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The Mobile Advertising assessment covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
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AdWords Video
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The Video Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
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Google Shopping
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The Shopping Advertising assessment covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.
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Digital Sales
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The Digital Sales assessment covers basic concepts in online advertising and sales skills. It assesses the effectiveness of sales representatives to sell Google digital solutions to businesses.
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Mobile Sites
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The Mobile Sites assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing mobile websites
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