The Google AdWords
Certification is a professional accreditation that Google offers to individuals
who demonstrate proficiency in basic and advanced aspects of AdWords. An
AdWords certification allows individuals to demonstrate that Google recognizes
them as an expert in online advertising.
“Google has
recognized me as an AdWords certified professional, meaning that I’ve passed
multiple exams that assess my product expertise. I’m qualified to help you grow
your business on the web using Google AdWords.”
CERTIFICATION
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Description
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AdWords Fundamentals
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The AdWords Fundamentals assessment covers basic and intermediate
concepts, including the benefits of online advertising and AdWords, and best practices
for managing and optimizing AdWords campaigns.
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AdWords Search
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The Search Advertising assessment covers basic and advanced concepts,
including best practices for creating, managing, measuring, and optimizing
search ad campaigns across the Search Network.
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AdWords Display
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The Display Advertising assessment covers advanced concepts and best
practices for creating, managing, measuring, and optimizing Display
campaigns.
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AdWords Mobile
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The Mobile Advertising assessment covers the basic and advanced concepts
of mobile advertising, including ad formats, bidding and targeting, and campaign
measurement and optimization.
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AdWords Video
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The Video Advertising assessment covers basic and advanced concepts,
including best practices for creating, managing, measuring, and optimizing
video advertising campaigns across YouTube and the web.
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Google Shopping
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The Shopping Advertising assessment covers basic and advanced concepts,
including creating a Merchant Center account and product data feed, and
creating and managing Shopping campaigns.
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Digital Sales
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The Digital Sales assessment covers basic concepts
in online advertising and sales skills. It assesses the effectiveness of
sales representatives to sell Google digital solutions to businesses.
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Mobile Sites
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The Mobile Sites assessment covers basic and
advanced concepts, including best practices for creating, managing,
measuring, and optimizing mobile websites
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If you need a SEM
campaign with the best results or create Ads with SEO knowledge to get the more
attractive advertising, then you need a Google Adwords IQ certified.
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